CBD Beverages Market to Reach USD 39 Billion by 2030, Growing at a CAGR of 27%

According to a study by Next Move Strategy Consulting, the CBD Beverages Market is projected to reach USD 39 billion by 2030, growing at an impressive CAGR of 27% during the forecast period.

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Market Overview

CBD beverages are drinks infused with cannabidiol (CBD), a non-psychoactive compound derived from cannabis plants. Known for their health benefits such as pain management, relaxation, and improved sleep quality, CBD beverages are gaining popularity across the food and healthcare industries.

 

Key Drivers of Market Growth

1. Increasing Legalization of Cannabis: The growing global acceptance of cannabis for medicinal and recreational purposes is driving demand for CBD beverages.
2. Rising Awareness of Health Benefits: CBD-infused beverages offer benefits such as pain relief, anxiety reduction, and improved sleep, which are increasingly appealing to health-conscious consumers.
3. Shifting Lifestyle Preferences: Busy work schedules and rising mental health concerns have led to increased demand for organic, functional drinks like CBD beverages.
4. Innovation and Product Development: Companies are launching diverse CBD beverage options, including sparkling water, energy drinks, teas, and functional drinks, to cater to varied consumer preferences.

Challenges

Despite the market’s potential, growth is hindered by:

• Lack of Awareness: Limited public knowledge about CBD and its health benefits.
• Regulatory Restrictions: Complex regulations surrounding CBD and cannabis in certain regions.
• Negative Perception: Misconceptions linking CBD with marijuana and its psychoactive effects.

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Market Segmentations

The CBD beverages market is segmented based on type, CBD source, grade, packaging, distribution channel, and end-user.

• By Type: CBD-infused water, tea, coffee, energy drinks, soft drinks, functional beverages, juices, and others.
• By CBD Type: Hemp-derived, marijuana-derived, synthetic, and others.
• By Packaging: Bottles, cans, and others.
• By Distribution Channel: Supermarkets, dispensaries, online retail, and convenience stores.
• By End-User: Medicinal and personal use.

Geographical Analysis

• North America: Dominates the market due to widespread legalization, presence of key players, and growing consumer awareness. Key developments, such as the U.S. Farm Bill legalizing hemp-derived CBD, continue to propel growth.
• Europe: Anticipated to grow steadily due to increasing medicinal use of cannabis and supportive regulatory frameworks. Countries like Germany and France are leading the charge in legalization and market expansion.
• Asia-Pacific: Emerging as a lucrative market with increasing awareness and gradual relaxation of cannabis regulations.

Competitive Landscape

Prominent players in the CBD beverages market include:

• Alkaline88 LLC
• Molson Coors
• New Age Beverages Corporation
• Tilray Brands Inc.
• Canopy Growth Corporation
• Aurora Cannabis

Recent Developments:

• In February 2022, Aurora Cannabis's subsidiary, Reliva, launched KG7, a CBD brand tailored for athletes and active individuals, featuring gummies, oils, and drink mixes.
• In January 2021, Molson Coors launched Veryvell, a hemp-derived sparkling CBD beverage line with adaptogenic properties and no calories or sugar.

Conclusion

The CBD Beverages Market is poised for exponential growth, driven by increasing consumer interest, legislative support, and advancements in product innovation. As awareness about CBD’s health benefits continues to rise, the market is expected to become a cornerstone in the global wellness and functional beverages industry.

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For more information, please contact:

Next Move Strategy Consulting

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Next Move Strategy Consulting is a premier market research and management consulting firm that has been committed to provide strategically analysed well documented latest research reports to its clients. The research industry is flooded with many firms to choose from, what makes Next Move different from the rest is its top-quality research and the obsession of turning data into knowledge by dissecting every bit of it and providing fact-based research recommendation that is supported by information collected from over 500 million websites, paid databases, industry journals and one on one consultations with industry experts across a diverse range of industry sectors. The high-quality customized research reports with actionable insights and excellent end-to-end customer service help our clients to take critical business decisions that enables them to move beyond time and have competitive edge in the industry.

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