Cider Market to Reach USD 9 Billion by 2030, Growing at a CAGR of 5% by 2030

Cider Market to Reach USD 9 Billion by 2030, Growing at a CAGR of 5% by 2030

According to Next Move Strategy Consulting, the global Cider Market is forecast to reach USD 9 billion by 2030, growing at a compound annual growth rate (CAGR) of 5% by 2030. Cider, an alcoholic beverage made from fermented apple juice, continues to gain popularity globally due to its health-conscious appeal and diverse flavor profiles, which cater to a growing consumer base.

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Market Overview and Growth Drivers

Cider is traditionally made from bittersweet or tannic apples, including varieties like Gala, Gravenstein, and Newtown Pippin, though it can also be produced from pears, cherries, and other fruits. With an alcohol content ranging from 1.2% to 8.5% ABV, cider is a versatile beverage that also serves as an ingredient in food preparations such as salad dressings, marinades, and chutneys.

The increasing consumer preference for gluten-free, vegan, and low-sugar beverages is one of the key factors driving the growth of the cider market. Additionally, cider's appeal to health-conscious consumers is strengthened by its anti-inflammatory and anti-platelet properties, which contribute to its reputation as a beneficial drink for overall wellness. The rising popularity of cider among younger individuals and females, combined with its relatively low alcohol content, further supports market expansion.

Market Segmentation and Trends

The cider market is segmented based on product type, cider type, packaging, distribution channel, and region. Major product categories include hard cider (divided into sub-categories based on ABV levels) and non-alcoholic cider. Among the various cider types, sparkling cider, still cider, and flavored cider are particularly popular, with flavored variants such as pear, berry, and pumpkin gaining momentum. Packaging options include cans, bottles, and draught, with supermarkets and liquor stores being dominant distribution channels for off-premises sales.

Geographically, Europe holds a dominant share of the cider market, with significant production in countries like Poland, Italy, and France, which are among the world's leading apple producers. The UK leads global cider consumption and production, representing nearly 39% of the global market share. The colder climate of Europe also boosts cider consumption, especially during the winter months.

In the Asia-Pacific region, cider is gaining popularity, particularly with the growing awareness of its health benefits. For example, the recent introduction of premium cider beverages like Somersby cider and Kronenbourg beer in Laos demonstrates the rising demand for alcoholic beverages in the region. The increasing disposable income and a growing number of bars and restaurants serving cider further contribute to the market's growth in this region.

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Competitive Landscape

The cider market is highly competitive, with major players including Original Sin Cider, Boston Beer Company, Heineken UK Ltd., Bryant’s Dry Cider LLC, CUB Premium Beverages (Asahi), Aston Manor, C&C Group PLC, Carlsberg Breweries A/S, Anheuser-Busch InBev SA/NV (AB InBev), and Westons Cider. These companies are leveraging product innovation and strategic partnerships to capture a larger share of the market.

Noteworthy developments include Heineken UK’s launch of Strongbow Ultra Dark Fruit, a low-calorie cider aimed at younger consumers, and the partnership between Boston Beer Company and PepsiCo to introduce Hard MTN DEW, an alcoholic version of the popular soft drink. Both innovations reflect the growing demand for refreshing and novel alcoholic beverages among millennials and Gen Z consumers.

Conclusion

The global cider market is poised for significant growth over the next several years, driven by consumer trends favoring healthier, low-alcohol, and more diverse beverage options. As more consumers opt for alternatives to traditional alcoholic drinks like beer, cider stands to benefit from its unique attributes, including its natural ingredients and wide variety of flavors. With its growing presence in both established markets and emerging regions, the cider industry is set to become a key player in the global alcoholic beverage sector.

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