Exploring the Vietnam Graphic Design Market: Trends and Key Players

Exploring the Vietnam Graphic Design Market: Trends and Key Players

 

According to Next Move Strategy Consulting, the global Vietnam Graphic Design Market is predicted to reach USD 2 billion by 2030 with a CAGR of 5% from 2022-2030. An art and profession combining technology and creativity, plays a crucial role in visual communication. Utilizing tools like graphic tablets, computers, and creative software, it integrates graphics and text to convey ideas and concepts. Applications range from designing logos, posters, and brochures to supporting branding, advertising, and digital marketing efforts.

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The growing need for advertisements, driven by industries relying on promotions for sales and marketing, fuels the graphic design market in Vietnam. Advertising educates consumers about products and enhances sales. Additionally, multinational companies increasingly use graphic design to develop region-specific websites, addressing language barriers and cultural nuances, thereby strengthening their local presence.

Localized websites enable businesses to connect with Vietnamese consumers effectively, further bolstering the market. Key players in Vietnam's graphic design industry include What’zhat Agency, Cat Tuong Packaging Industrial Co., Ltd., DuyTan Plastics Corp., 3FORCOM, CO-WELL Asia Co., Ltd., Artio Media, Panpic Technology Co., Ltd., Goldidea Branding Creative & Design, THE 7 STUDIO, and GEMA.

These companies adopt strategies such as partnerships and regional expansions to maintain market dominance. For instance, in July 2021, DuyTan Plastics Corp partnered with SCG Packaging, enabling the latter to acquire a 70% stake to expand product portfolios and production capabilities. Similarly, in September 2020, CO-WELL Asia Co., Ltd. became an International Software Testing Qualifications Board (ISTQB) global partner, achieving international recognition for software testing competencies.

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Moreover, the rise of e-commerce platforms has further amplified the demand for visually appealing designs to attract online consumers. Custom packaging designs, infographics, and social media content creation are also pivotal in establishing a strong online presence for businesses in Vietnam. The increasing adoption of mobile-first strategies by companies to cater to Vietnam's tech-savvy population has further driven the need for graphic design expertise.

Localized websites enable businesses to connect with Vietnamese consumers effectively, further bolstering the market. Key players in Vietnam's graphic design industry include What’zhat Agency, Cat Tuong Packaging Industrial Co., Ltd., DuyTan Plastics Corp., 3FORCOM, CO-WELL Asia Co., Ltd., Artio Media, Panpic Technology Co., Ltd., Goldidea Branding Creative & Design, THE 7 STUDIO, and GEMA.

These companies adopt strategies such as partnerships and regional expansions to maintain market dominance. For instance, in July 2021, DuyTan Plastics Corp partnered with SCG Packaging, enabling the latter to acquire a 70% stake to expand product portfolios and production capabilities. Similarly, in September 2020, CO-WELL Asia Co., Ltd. became an International Software Testing Qualifications Board (ISTQB) global partner, achieving international recognition for software testing competencies.

Additionally, graphic design agencies are leveraging advanced technologies like artificial intelligence and augmented reality to create interactive and immersive content. These innovations not only enhance user engagement but also allow businesses to differentiate their offerings in a competitive market. The growing focus on sustainability is also influencing design trends, with eco-friendly packaging and designs gaining prominence.

Conclusion

The Vietnam graphic design market holds immense potential for future growth, underpinned by rising advertising needs, technological innovations, and a focus on localized and sustainable design practices. Companies that continue to adapt to evolving trends and leverage cutting-edge tools will thrive in this competitive landscape. As digitalization expands, graphic design remains an indispensable driver of business success in Vietnam.

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