Global Kids Nutrition Market to Reach USD 84 Billion by 2030, Driven by Population Growth and Rising Health Awareness

 

According to Next Move Strategy Consulting, the global Kids Nutrition Market is set to expand significantly, reaching USD 84 billion by 2030, with a compound annual growth rate (CAGR) of 6% from 2024 to 2030. The Kids Nutrition industry focuses on providing essential nutrients to children, ensuring that their dietary needs are met based on age, developmental stage, and health requirements. The sector offers a wide range of products, including infant milk, baby food, snacks, and nutritional supplements designed to promote healthy growth and development from infancy through adolescence.

The market aims to address the unique dietary needs of children, with an emphasis on fostering healthy eating habits that lay the foundation for long-term well-being. Products in the Kids Nutrition market are tailored to support the nutritional needs of children, helping parents ensure their children receive the right balance of vitamins, minerals, and other nutrients for optimal physical and cognitive development.

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Key Market Drivers

Growing Global Population and Increased Birth Rates

One of the major drivers of the Kids Nutrition market is the increasing global population, particularly in regions with high birth rates. With the world’s population projected to reach 9.7 billion by 2050, the demand for infant formula, baby food, and other child-specific nutritional products is expected to rise significantly. The growing number of children globally, especially in emerging markets, is fueling demand for products that meet the specific nutritional needs of children.

Rising Disposable Income and Health Consciousness

As disposable incomes rise, especially in emerging economies, parents are increasingly willing to invest in premium kids' nutrition products. This shift is enhancing the demand for high-quality, branded nutritional products that cater to the specific health needs of children. At the same time, rising health awareness among parents regarding issues like childhood obesity, malnutrition, and digestive health is driving the demand for healthier, more nutritious options in the Kids Nutrition market.

Challenges: Adverse Effects and Acceptance Barriers

Despite the market’s positive growth prospects, there are challenges, including concerns about the adverse effects of certain kids' nutrition products, such as digestive issues and constipation. These concerns can impact consumer acceptance and hinder the widespread adoption of new products in the market.

Opportunities with Personalized Nutrition

The introduction of genetic testing and personalized health assessments provides a significant opportunity for growth in the Kids Nutrition market. By tailoring nutrition plans to a child’s genetic makeup, dietary preferences, and health needs, companies can offer more targeted, effective products that optimize growth and development. This personalized approach is expected to drive future growth and expand market opportunities in the coming years.

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Market Segmentations

The Kids Nutrition market is segmented into the following categories:

• By Product Type: Infant Milk, Snacks, Protein Drinks & Bars
• By Age Group: Infant, Children
• By Formulation: Liquid, Powder
• By Distribution Channel: Offline (Retail Stores, Supermarkets, Others), Online
• By Region: North America, Europe, Asia-Pacific, and Rest of the World (RoW)

Geographical Insights

North America currently holds the largest share of the Kids Nutrition market, driven by factors such as high demand for infant formula among working mothers. The presence of major industry players like Abbott Nutrition and Kraft Heinz further solidifies the region's dominance. For instance, Abbott's resumption of Similac production in 2022 has reinforced its position in the North American market.

In contrast, the Asia-Pacific region is witnessing steady growth in the Kids Nutrition market, largely due to high rates of malnutrition and stunting in countries like India, Indonesia, and Afghanistan. With governmental initiatives such as the Integrated Child Development Service (ICDS) and Mid-Day Meal Schemes, the market in Asia-Pacific is poised for significant growth in the coming years.

Competitive Landscape

The global Kids Nutrition market is highly competitive, with several key players including Nestlé S.A., Danone S.A., Abbott Laboratories, Mead Johnson Nutrition, The Kraft Heinz Company, Hero Group, and Reckitt Benckiser Group. These companies are constantly innovating to meet the evolving needs of parents and children, with new product launches and formulations. For example, in 2022, Danone launched a dairy and plant-based baby formula, and Nestlé introduced Plant-tastic, a plant-based baby food, marking a shift toward more sustainable, plant-powered options.

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