Non-Alcoholic Ready-to-Drink (NARTD) Market to Reach USD 1,321 Billion by 2030 Driven by Health Trends and Sustainable Innovation

Non-Alcoholic Ready-to-Drink (NARTD) Market to Reach USD 1,321 Billion by 2030 Driven by Health Trends and Sustainable Innovation

According to industry analysts at Next Move Strategy Consulting, the Non-Alcoholic Ready-to-Drink (NARTD) Market is projected to reach USD 1,321 billion, growing at a CAGR of 5% by 2030. Increasing health awareness, evolving consumer preferences, and sustainable innovations are key drivers accelerating market expansion.

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NARTD beverages, including carbonated soft drinks, flavored water, fruit juices, energy drinks, sports beverages, dairy alternatives, iced tea, and coffee, have become essential products for modern lifestyles. Their convenience, availability in various packaging formats like bottles, cans, and tetra packs, and a broad appeal for refreshment and hydration are fueling market growth globally.

Market Dynamics and Trends

The market is witnessing significant growth due to:

  1. Health-Conscious Consumer Trends: With consumers seeking low-sugar alternatives, major brands are innovating product lines. For instance, Pepsi Zero Sugar launched in August 2023, addressing consumer demand for healthier choices while adopting 100% recyclable packaging.
  2. E-Commerce Expansion: The surge in online platforms has enhanced NARTD product accessibility. ReserveBar's new e-commerce website, launched in 2023, delivers canned seltzers and non-alcoholic RTD beverages directly to consumers, expanding market reach.
  3. Vending Machine Availability: Strategic partnerships, such as Coca-Cola's collaboration with the University of Arkansas, make NARTD products easily accessible in campuses and commercial spaces, boosting demand.
  4. Sustainable Innovations: Companies are addressing environmental concerns with eco-friendly packaging. For example, SAYSO's sustainable packaging reduces environmental impact while offering innovative flavors.

However, the market faces challenges, including stringent regulations on labeling and health claims. Nonetheless, growing investments in sustainable packaging and product diversity are expected to unlock significant opportunities in the coming years.

Regional Analysis

  • North America dominates the global NARTD market, driven by growing consumer interest in mocktails, sober bars, and non-alcoholic beverages in aviation. Partnerships like JetBlue and Athletic Brewing Company highlight opportunities within the travel industry.
  • Asia-Pacific is the fastest-growing region, fueled by rapid urbanization and a preference for alcohol-free alternatives. Brands like Carlsberg are expanding alcohol-free beer portfolios in markets like Singapore and China, with sales expected to double in the region.

Competitive Landscape

Key players in the global NARTD market include:

  • PepsiCo
  • The Coca-Cola Company
  • Nestle
  • Keurig Dr Pepper Inc.
  • Red Bull
  • Monster Energy Company
  • ITO EN Inc.

These companies are adopting strategies such as product launches, acquisitions, and market expansion. For instance, in July 2023, Monster Energy acquired Bang Energy's assets, strengthening its position in the fitness and energy drinks segment.

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Market Segmentation

The NARTD market is segmented as follows:

By Type:

  • Carbonated Soft Drinks
  • RTD Coffee & Tea
  • Bottled Water
  • Fruit Beverages

By Packaging:

  • Bottles
  • Cans
  • Tetra Packs
  • Others

By Distribution Channel:

  • Online
  • Offline
    • Supermarkets/Hypermarkets
    • Convenience Stores

 

For more information, please contact:
Next Move Strategy Consulting

E-Mail: info@nextmsc.com

Direct: +1-217-650-7991

Website: www.nextmsc.com

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About Next Move Strategy Consulting:

Next Move Strategy Consulting is a premier market research and management consulting firm that has been committed to provide strategically analysed well documented latest research reports to its clients. The research industry is flooded with many firms to choose from, what makes Next Move different from the rest is its top-quality research and the obsession of turning data into knowledge by dissecting every bit of it and providing fact-based research recommendation that is supported by information collected from over 500 million websites, paid databases, industry journals and one on one consultations with industry experts across a diverse range of industry sectors. The high-quality customized research reports with actionable insights and excellent end-to-end customer service help our clients to take critical business decisions that enables them to move beyond time and have competitive edge in the industry.

We have been servicing over 1000 customers globally that includes 90% of the Fortune 500 companies over a decade. Our analysts are constantly tracking various high growth markets and identifying hidden opportunities in each sector or the industry. We provide one of the industry’s best quality syndicates as well as custom research reports across 10 different industry verticals. We are committed to deliver high quality research solutions in accordance to your business needs. Our industry standard delivery solutions that range from the pre consultation to after-sales services, provide an excellent client experience and ensure right strategic decision making for businesses.

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