Thailand Smart Display Market: Advancements in Technology and Smart City Integration

According to Next Move Strategy Consulting, the global Thailand Smart Display Market is predicted to reach USD 1096 million by 2030, with a CAGR of 21%  till 2030. The smart display market in Thailand is rapidly expanding, fueled by global advancements in display technologies and an increasing emphasis on digital transformation in various sectors. Smart displays are versatile devices that act as central hubs for managing smart home devices, facilitating video calls, and offering interactive features for entertainment, scheduling, weather updates, and more. These devices are designed to improve convenience, accessibility, and user engagement in various environments, such as homes, offices, healthcare facilities, retail spaces, and educational institutions.

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Key Drivers Behind Market Growth

The growth of the smart display market in Thailand is being propelled by innovations from global technology players who continually improve and adapt their products to local needs and preferences. This ongoing development offers Thai consumers a wide range of high-quality smart display options, driving both consumer adoption and competition among manufacturers. The result is a thriving market where new technological advancements and user-friendly features cater to a growing demand for smarter, more connected solutions.

One notable example of this innovation came in December 2022 at the Thailand Smart City Expo, where Canon unveiled a range of smart workplace solutions. Designed to meet the increasing demand for digital transformation in offices, these solutions aimed to enhance productivity and facilitate a complete smart office transformation in response to the evolving work landscape, accelerated by the pandemic. By offering comprehensive smart office solutions, Canon highlighted the role of smart displays in improving workplace efficiency and creating connected environments.

Smart City Initiatives Fueling Market Growth

Thailand’s push towards becoming a smart nation is another key factor accelerating the adoption of smart display technologies. The government is prioritizing the development of smart cities to improve urban living through the integration of advanced technologies. Smart display solutions are a central component of these initiatives, which aim to enhance communication, information dissemination, and accessibility in urban areas.

For instance, in March 2023, the Digital Economy Promotion Agency (DEPA) announced several key initiatives to foster smart city development in Thailand. One of the primary projects under this initiative is the "smart city promotion zone incubation project," which aims to expedite the planning and implementation of smart city technologies in the country’s more developed regions. As smart cities become a reality, the demand for smart displays that can enhance the urban experience is expected to grow significantly, with displays facilitating everything from real-time transportation updates to interactive public information systems.

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These initiatives highlight how smart displays are increasingly becoming a critical tool in modernizing infrastructure and creating connected, efficient, and sustainable urban environments.

Security Challenges in the Smart Display Market

Despite the many opportunities within the smart display market, security concerns remain a significant challenge. As smart displays become increasingly integrated into personal and professional environments, there is an elevated risk of security breaches. Devices with weak security protocols, such as inadequate encryption or weak passwords, can expose sensitive user data to potential threats.

Manufacturers must prioritize robust security measures to mitigate these risks. Strong authentication methods, secure data encryption, and regular software updates are essential to ensuring the safety of user data and maintaining trust in these devices. By addressing these vulnerabilities, companies can help unlock the full potential of smart displays and accelerate their adoption.

Opportunities with Laser-Based Display Technology

Laser-based display technology presents substantial opportunities for the smart display market in Thailand. Known for its exceptional brightness, color accuracy, and energy efficiency, laser-based displays are gaining traction across multiple sectors. These displays are increasingly used in home theaters, retail spaces, educational environments, and outdoor signage due to their superior visual quality and low maintenance requirements.

As the technology becomes more accessible and cost-effective, it is expected to drive further innovation in the smart display market. Laser-based displays align with sustainability objectives by offering longer lifespans and reducing the need for frequent maintenance, which makes them a compelling option for both businesses and consumers. This development is likely to play a pivotal role in broadening the market’s potential for growth.

Leading Market Players in Thailand

The smart display market in Thailand features several global and local players who are shaping the industry’s trajectory. These companies are consistently introducing new technologies that cater to the growing demand for connected devices, creating competition and expanding consumer options.

Key players in the Thailand smart display market include:

• Samsung Electronics: A global leader in display technology, Samsung offers high-quality smart displays that integrate seamlessly with smart home ecosystems, making them a popular choice for Thai consumers.
• LG Corporation: LG’s commitment to innovation in OLED and other display technologies has cemented its position as a leading player in the smart display space.
• Qisda Corporation (BenQ): BenQ provides a wide range of smart display solutions, including digital signage and interactive displays, catering to various sectors such as education, business, and retail.
• Sharp Corporation: Sharp offers smart displays that combine high-resolution screens with advanced features, targeting both residential and commercial markets.
• Lenovo Group Limited: Lenovo’s smart displays are known for their user-friendly interfaces and integration with a range of smart devices, making them popular in both homes and businesses.
• Alps Alpine Co., Ltd: This company provides innovative solutions for automotive displays, integrating smart technologies into vehicles to enhance connectivity and functionality.
• Sony Corporation: Sony continues to innovate with smart displays that offer premium visual quality, making them ideal for entertainment, retail, and commercial applications.
• Google, LLC: Google’s smart displays, such as the Google Nest Hub, are widely adopted for their integration with Google Assistant and their ability to control smart home devices seamlessly.
• Leyard Optoelectronic Co.: Leyard specializes in LED and OLED smart display technologies, providing cutting-edge solutions for digital signage and public display systems.
• Amazon.com, Inc.: Amazon’s Echo Show smart displays offer hands-free control over a variety of connected devices, gaining significant traction in the Thai market.

Conclusion

The smart display market in Thailand is experiencing significant growth, driven by technological innovation, government initiatives, and an increasing demand for smart city solutions. As global players continue to introduce advanced display technologies and laser-based displays gain prominence, the market is expected to expand further. However, security concerns need to be addressed to ensure consumer trust and continued market growth. With key players like Samsung, LG, and Canon leading the way, the future of the smart display market in Thailand looks promising.

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