Voice of the Customer (VoC) Market Set to Reach New Heights, Projected to Achieve Remarkable Growth by 2030

Voice of the Customer (VoC) Market Set to Reach New Heights, Projected to Achieve Remarkable Growth by 2030

 

According to industry analysts at Next Move Strategy Consulting, the global Voice of the Customer (VoC) Market is driven by the increasing adoption of digital technologies across industries such as banking, financial services, insurance (BFSI), healthcare, and automotive, as businesses emphasize customer-centric strategies for sustained success.

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Rising Trends in the VoC Market

The BFSI sector leads in implementing VoC solutions such as chatbots and predictive analytics to gain deep insights into customer satisfaction and behavior. The healthcare sector is also driving demand for VoC tools, enabling providers to enhance patient experiences and outcomes. Similarly, the automotive sector leverages VoC solutions to understand consumer feedback, optimize product design, and boost customer loyalty in a competitive landscape.

Technological advancements such as the integration of artificial intelligence (AI) further accelerate the adoption of VoC tools. Solutions like generative AI-driven chatbots and predictive analytics platforms streamline feedback collection, automate processes, and deliver actionable insights at scale.

Notable innovations include NICE’s CXone Mpower, launched in June 2024, and SurveyMonkey’s Build with AI, introduced in October 2023, which highlight how AI is transforming customer experience (CX) and employee engagement.

Regional Insights

North America dominates the VoC market, driven by its established healthcare sector and the presence of industry leaders such as Medallia Inc. and InMoment. Meanwhile, Asia-Pacific is poised as the fastest-growing region, supported by a booming automotive industry and a robust telecom sector, particularly in China and India.

Key Challenges and Opportunities

While high implementation costs and integration complexities present hurdles, the incorporation of advanced AI and cloud-based VoC solutions is expected to open new growth opportunities. These technologies enhance real-time analysis, improve scalability, and enable businesses to deliver highly personalized customer experiences.

Market Segmentation

The VoC market is categorized by type (feedback management software and survey software), deployment mode (cloud-based and on-premises), application (customer and employee experience management, marketing, customer service), industries (BFSI, healthcare, automotive, telecom, and more), and region (North America, Europe, Asia-Pacific, and RoW).

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Key Players

Leading market players include InMoment, Medallia Inc., Qualtrics, SurveyMonkey, and others, all contributing to innovation and market expansion through advanced product offerings and strategic initiatives.

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Next Move Strategy Consulting is a premier market research and management consulting firm that has been committed to provide strategically analysed well documented latest research reports to its clients. The research industry is flooded with many firms to choose from, what makes Next Move different from the rest is its top-quality research and the obsession of turning data into knowledge by dissecting every bit of it and providing fact-based research recommendation that is supported by information collected from over 500 million websites, paid databases, industry journals and one on one consultations with industry experts across a diverse range of industry sectors. The high-quality customized research reports with actionable insights and excellent end-to-end customer service help our clients to take critical business decisions that enables them to move beyond time and have competitive edge in the industry.

We have been servicing over 1000 customers globally that includes 90% of the Fortune 500 companies over a decade. Our analysts are constantly tracking various high growth markets and identifying hidden opportunities in each sector or the industry. We provide one of the industry’s best quality syndicated, as well as custom research reports across 10 different industry verticals. We are committed to deliver high quality research solutions in accordance to your business needs. Our industry standard delivery solutions that range from the pre consultation to after-sales services, provide an excellent client experience and ensure right strategic decision making for businesses.

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