Why Are Sun Care Products Evolving with Skincare Benefits?

According to the report by Next Move Strategy Consulting, the global Sun Care Products Market size is predicted to reach USD 19.33 billion by 2030 with a CAGR of 5.3% from 2025-2030.

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Sun care products are no longer just about shielding your skin from harmful ultraviolet (UV) rays. Today, consumers are demanding more from their sunscreens, seeking formulations that combine sun protection with skincare benefits like hydration, brightening, and anti-aging. This shift reflects a growing awareness of daily skin protection and a desire for multifunctional products that simplify routines.

What Is Driving the Demand for Advanced Sun Care Products?

The sun care market is experiencing significant growth, particularly in regions like Asia and the Americas. Consumers are increasingly prioritizing daily sun protection, fueled by greater awareness of UV-related skin damage and a preference for hybrid products that offer both protection and skincare benefits.

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• Market Growth: According to Euromonitor 2022 data cited by Unilever, the global suncare market is valued at €20 billion, with a potential addressable market of €177 billion. Specific regions show remarkable growth: India saw a 30% increase in suncare sales, Indonesia a 45% surge, and the Philippines a 22% rise.
• Consumer Preferences: Unilever’s consumer insights reveal a demand for sunscreens with additional benefits like hydration, brightening, and suitability for sensitive skin. In Asia, lightweight formulas, anti-pollution, and even-tone benefits are key, while moisturizing SPF products drive demand in the US and Europe.
• Eucerin’s Perspective: Eucerin emphasizes integrating sun care into daily skincare routines, highlighting the need for lightweight, hydrating formulas that work under makeup

Summary: The sun care market is booming due to rising consumer awareness and demand for multifunctional products. Brands are responding by developing sunscreens that cater to regional preferences and skincare needs.

How Are Unilever Brands Innovating in Sun Care?

Unilever’s Beauty & Wellbeing brands, including Vaseline, POND’S SKIN INSTITUTE, and Lakmé, are leveraging consumer insights to create sun care products that address specific barriers like stickiness, white cast, and heavy textures. These innovations combine high SPF with skincare benefits tailored to diverse markets.

• Vaseline’s Gluta-Hya Serum Burst Lotion: Launched in Thailand, Indonesia, and Vietnam, this SPF 50 lotion features Gluta-Glow technology, which is ten times more effective than vitamin C for skin radiance. Its lightweight, non-sticky formula transforms into water droplets upon application, addressing consumer concerns about stickiness.
• POND’S SKIN INSTITUTE UV Protect Sun Serum: Introduced in 2023 and expanded in 2024, this range offers SPF 35, 50, and 55 across India, Indonesia, and the Philippines. Enriched with niacinamide, it brightens skin without leaving a white cast, catering to consumers seeking lightweight, effective sunscreens.
• Lakmé Sun Expert Range: Launched in India in 2024, this range includes products like the 1% Hyaluronic Complex Aqua Sun Gel and Invisible SPF 50 Sunscreen Stick. These address consumer pain points like oily textures and white cast, with lightweight, water-based formulas and a tinted spray for added convenience

 Summary: Unilever brands are innovating by combining high SPF with skincare benefits like hydration and brightening, tailored to regional preferences and consumer pain points.

What Makes Eucerin’s Advanced Hydration SPF 50 Unique?

Eucerin’s latest offering, the Sun Advanced Hydration Face SPF 50, launched in 2024, exemplifies the trend of integrating skincare benefits into sun protection. This product targets consumers seeking lightweight, hydrating sunscreens suitable for daily use.

• Formulation: The sunscreen features a 5AOX Shield, a blend of five antioxidants, to combat long-term sun damage. It includes hyaluronic acid and humectants for all-day hydration, making it ideal for sensitive skin.
• Texture and Usability: Its fluid-like formula blends invisibly, is hypoallergenic, non-comedogenic, and suitable under makeup, addressing consumer needs for seamless integration into daily routines
• Availability: Available on Amazon and Target.com, with planned expansion to CVS Pharmacy and Walgreens.

Summary: Eucerin’s Advanced Hydration SPF 50 combines broad-spectrum protection with antioxidant and hydration benefits, offering a lightweight, daily-use solution.

Why Are Multifunctional Sun Care Products Gaining Popularity?

According to Drug Store News, Consumers are increasingly seeking products that simplify their skincare routines while delivering multiple benefits. This trend is driven by the desire for convenience, cost-effectiveness, and enhanced skin health.

• Consumer Insights: Unilever’s data shows a growing preference for sunscreens that hydrate, brighten, and protect sensitive skin, with regional variations like anti-pollution benefits in Asia and moisturizing formulas in the US and Europe
• Market Opportunity: Richard McManus, Unilever’s Senior Director of R&D Skincare, notes a “tremendous opportunity for growth” in hybrid suncare products as consumers recognize the importance of daily protection
• Eucerin’s Approach: Emily Kiely, Eucerin’s Marketing Director, emphasizes that sun care should be part of daily skincare, not a separate step, highlighting the need for products that blend seamlessly into routines.

Summary: Multifunctional sun care products are gaining traction due to their ability to combine protection with skincare benefits, meeting consumer demands for convenience and efficacy.

What Are the Key Features of Modern Sun Care Products?

Modern sun care products are designed to offer high SPF protection while addressing specific skincare needs and consumer preferences across different markets. Vaseline’s Healthy Bright Gluta-Hya Serum Burst Lotion, with SPF 50, provides brightening and hydration through its non-sticky, water-droplet formula, targeting Thailand, Indonesia, and Vietnam. POND’S SKIN INSTITUTE’s UV Protect Sun Serum, available in SPF 35, 50, and 55, incorporates niacinamide for brightening and a no-white-cast finish, catering to India, Indonesia, and the Philippines. Lakmé’s Sun Expert Range, including the 1% Hyaluronic Complex Aqua Sun Gel, Invisible SPF 50 Sunscreen Stick, and Tinted Spray, offers lightweight, invisible finishes with hyaluronic acid and niacinamide, designed for India. Eucerin’s Advanced Hydration Face SPF 50, available in the US through Amazon, Target.com, CVS, and Walgreens, features a 5AOX Shield, hyaluronic acid, and a non-comedogenic formula for all-day hydration and sensitive skin.

Summary: Modern sun care products combine high SPF with skincare benefits like hydration, brightening, and lightweight textures, tailored to specific regional needs.

What Are the Next Steps for Choosing the Right Sun Care Product?

Selecting the right sun care product involves understanding your skin’s needs and lifestyle. Here are actionable takeaways to guide your decision:

• Assess Your Skin Type: Choose products suited for sensitive, oily, or dry skin. For example, Eucerin’s hypoallergenic SPF 50 is ideal for sensitive skin, while Lakmé’s Invisible Sunscreen Stick works well for oily skin.
• Consider Daily Use: Opt for lightweight, non-sticky formulas like Vaseline’s Gluta-Hya lotion or Eucerin’s SPF 50 for seamless integration into daily routines.
• Prioritize Multifunctionality: Look for sunscreens with added benefits like niacinamide (POND’S) or hyaluronic acid (Lakmé, Eucerin) to address specific concerns like brightening or hydration.
• Check Regional Availability: Ensure the product is available in your market, such as PONDS in Asia or Eucerin in the US.
• Apply Consistently: Use sunscreen daily, regardless of the season, to protect against UV damage, as emphasized by Unilever and Eucerin.

Summary: Choosing the right sun care product requires aligning its features with your skin type, lifestyle, and regional availability while prioritizing daily use for optimal protection.