Why Is Thailand’s Logistics Revolution Fueled by Warehouse Robotics?

According to the report by Next Move Strategy Consulting, the Thailand Warehouse Robotics Market size is predicted to reach USD 78.8 million by 2030, at a CAGR of 21.5% from 2025 to 2030. In terms of volume, the market size is projected to reach 4.41 thousand units by 2030, with a CAGR of 22.5% from 2025 to 2030.

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Thailand is redefining its logistics sector by embracing warehouse robotics, tapping into the power of automation to keep pace with Southeast Asia’s explosive e‑commerce growth. Strategic investments—both public and private—in infrastructure and a burgeoning digital economy have set the stage for cutting‑edge solutions like AutoStore’s Automated Storage and Retrieval Systems (ASRS) and Amazon’s tactile Vulcan robot. This transformation promises faster fulfilment, better space utilization, and new high‑skilled job opportunities.

Warehouse Robotics Innovations Driving Change

• AutoStore’s Rayong Factory
  In June 2024, AutoStore opened its second global robot assembly plant in Rayong Province, Thailand, to meet surging demand across Asia–Pacific and beyond. By manufacturing closer to key markets, the factory will double production capacity—targeting 15,000 robots within 18 months—and diversify the supplier base, cutting lead times from 34 to 20 weeks.
• Amazon’s Vulcan Robot
  Unveiled at Amazon’s “Delivering the Future” event, Vulcan is the first warehouse robot combining vision and touch, enabling it to “feel” objects and navigate cluttered bins like a human hand. It now assists with approximately 75% of order picks, reducing ergonomic injuries and upskilling frontline workers in robotics maintenance.

Enhancing Efficiency in Thai Warehouses

• High‑Density ASRS Grids
  AutoStore’s cube‑based storage uses robotic carriers that shuttle over a 3D grid, achieving bin‑retrieval times of around 27 seconds and handling urgent orders within 1–4 minutes. The addition of CarouselAI™, an AI‑powered piece‑picking solution launched earlier in 2025, further boosts throughput and accuracy without downtime.
• Compact, Safe Fulfilment
  In dense urban hubs like Bangkok, space is at a premium and safety is paramount. Vulcan’s dual sensory system automates high‑shelf picking, maintaining human‑comparable speeds while minimizing strain and injury risk. Together, these systems transform warehouses into agile fulfilment engines, ready for peak‑season surges.

Impact on Jobs in Thailand

• Technical Roles at Rayong
  AutoStore’s Thai factory created about 80 direct jobs in its first year and plans to expand to 200–300 by 2026, focusing on robotics technicians, assembly operators, and maintenance engineers.
• Upskilling Through Robotics
  Amazon’s Vulcan rollout has coincided with new technical roles—robots need servicing, programming, and continuous improvement. Frontline employees report gaining skills in gripper tool tuning, sensor calibration, and basic AI troubleshooting, illustrating how automation can elevate workforce capabilities rather than simply displace jobs.

Why Thailand Is a Hotspot for Robotics Adoption

• Eastern Economic Corridor (EEC)
  Spanning Chonburi, Rayong, and Chachoengsao, the EEC boasts world‑class ports (Map Ta Phut), advanced rail links, and digital infrastructure incentives, making it an ideal logistics hub.
• Strategic Location & Incentives
  Thailand offers proximity to major shipping lanes, favorable labor costs, and government subsidies for automation ventures—key factors that attracted AutoStore to establish its Asia–Pacific robot factory here.
• Growing Robotics Ecosystem
  Events like CeMAT Southeast Asia spotlight local integrators (e.g., Geek+) alongside global players, fostering partnerships that tailor solutions to Thai market needs.

Next Steps for Sustaining the Revolution

1. Expand EEC Infrastructure
   Enhance port capacities, inland rail connections, and digital networks to support ever‑larger ASRS deployments.
2. Scale Workforce Training
   Collaborate with leaders like Amazon to launch “Career Choice” ‑style programs, bridging Thailand’s digital skills gap.
3. Deepen Public–Private Partnerships
   Engage OEMs (AutoStore, Geek+) and system integrators to pilot new AI‑driven picking solutions in local fulfilment centers.
4. Prioritize Safety & Ergonomics
   Promote tactile robots (e.g., Vulcan) for high‑risk tasks and adopt predictive‑maintenance analytics to minimize downtime and injuries.
5. Align with Consumer Expectations
   Ensure robotics systems are configured for same‑day and next‑day delivery demands, leveraging real‑time order data and dynamic storage algorithms.

Conclusion

Thailand’s logistics landscape stands at the forefront of a robotics‑driven transformation. By localizing production at the Rayong factory, integrating human‑centric robots like Vulcan, and leveraging robust infrastructure across the EEC, the country is poised to deliver unprecedented speed, accuracy, and innovation. Strategic investments in training, partnerships, and safety will ensure that Thailand not only keeps pace with Southeast Asia’s e‑commerce boom but leads the region into a new era of automated fulfilment.