Africa Digital Marketplace Market is predicted to reach USD 20.23 Billion by 2030

According to the study by Next Move Strategy Consulting, the Africa Digital Marketplace Market size is predicted to reach USD 20.23 billion, at a CAGR of 9.9% by 2030.

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Africa is positioned for significant growth, fueled by the expansion of online marketplaces across the continent.

Zando, a South African online fashion retailer, unveiled an international e-commerce division named Zando Global to rival fast-fashion Chinese e-commerce giants Shein and Temu in South Africa. This strategic initiative by Zando aims to cater to the escalating demand for budget-friendly apparel and counter the competitive pricing offered by Shein and Temu.

The key players operating in the Africa digital marketplace industry include Etsy, Alibaba, Wish, ASOS, Amazon Inc. and others.