Top Insights from the Wellness Apps Market Report 2030: Trends and Strategies

The Wellness Apps Market is projected to reach USD 22.81 billion by 2030, growing at a CAGR of 20.9% from 2025 to 2030. Market growth is driven by key companies such as Medifit, Headspace, and Wellable LLC, which are focusing on product launches and innovations to maintain their global presence.

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Other prominent players in the wellness apps industry include Limeade, Vantage Circle, HealthifyMe, MyFitnessPal, Grokker, AXA Global Healthcare, and several others. These companies are employing strategies such as collaborations and new product launches to strengthen their market position. In January 2025, AXA Global Healthcare introduced a wellness app integrating insurance plans with health and personal wellness services, reflecting the growing significance of employee well-being.

Additionally, in September 2024, Grokker launched GrokkyAi, a conversational benefits agent providing personalized recommendations to improve health outcomes. In August 2024, MyFitnessPal partnered with Medmate Australia to offer a health and wellness platform supporting GLP-1 medication users, aligning with the company’s goal of enhancing global health outcomes.